Strategic Tourism Planning

 

THE LOGICAL STRUCTURE OF THE PLAN.


THE GLOBAL CONTEXT

CURRENT TRENDS

TARGETS AND INTERVENTIONS.

 

Strategic planning is a comprehensive process for determining what a business or destination should become and the steps needed to achieve that goal

The strategy development process involves the best available travel market research and in-person interviews in order to create a valuable, actionable tool that can be put into use right away. Strive develops a tailored marketing strategy that is aligned with the strategic positioning, competitive advantages and specific goals of your business or destination. 

Once the marketing strategy is developed, Strive will implement a series of creative campaigns that weave together multiple marketing disciplines (including social media, paid advertising, and public relations), executed across a variety of media, and selected to suit the particular goals of your brand.