Strategic Tourism Planning
THE LOGICAL STRUCTURE OF THE PLAN.
THE GLOBAL CONTEXT
TARGETS AND INTERVENTIONS.
Strategic planning is a comprehensive process for determining what a business or destination should become and the steps needed to achieve that goal.
The strategy development process involves the best available travel market research and in-person interviews in order to create a valuable, actionable tool that can be put into use right away. Strive develops a tailored marketing strategy that is aligned with the strategic positioning, competitive advantages and specific goals of your business or destination.
Once the marketing strategy is developed, Strive will implement a series of creative campaigns that weave together multiple marketing disciplines (including social media, paid advertising, and public relations), executed across a variety of media, and selected to suit the particular goals of your brand.